DEMONSTRATING HOW A HIGH- GROWTH FRAMEWORK COULD BE USED TO ASSIST A SOCIAL ENTERPRISE TO IDENTIFY GROWTH FACTORS AND IMPROVE SUSTAINABILITY

Social enterprises are critical players in economic growth and service delivery. This article presents a tool that helps to identify the aspects affect sustainability of social enterprises. The is based on framework identifies high-growth factors uses CRISP-DM (Cross-industry standard process for data mining) methodology mutual information analysis develop practical support enterprises’ viability sustainability. was applied case study exemplify how practitioners business owners could use it. In addition, this shows scholars gain additional insights from had been previously analysed using different